Assorted links
1) Honey, they shrunk our consumer products. 2) Mitigating the “regret premium” – in general, people aren’t willing to exchange lottery tickets even with a bonus. 3) Follow up on Kirkland House post....
View ArticlePsychology in a Chicago school lunchroom
Getting kids to eat smart isn’t as easy as making healthy, tasty food. At Holy Trinity High School in Chicago, chef Paul Boundas uses psychology too to help change habits. Incidentally, he has a...
View ArticleAnother last mile problem – vitamin supplements in the developing world
The Economist points out another last mile problem in fighting global poverty and argues for more nudges. What is needed are little interventions: adding iodine to salt here, doling out vitamin A...
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Creating and marketing a new product? Change the salience
Two Häagen-Dazs chocolate ice creams. Original chocolate and “Five” milk chocolate, named appropriately for being made from five ingredients. The ingredients in Five are 1) Skim Milk 2) Cream 3) Sugar...
View ArticlePanera’s pay-what-you-want cafe: How’s it doing after a year?
Well, it’s still open for starters. For every ten customers, Panera says six leave the amount suggested for each food item, two leave more, and two leave less, reports the Associated Press by way of...
View ArticleMental accounting: Gas edition
When the price of gas goes up, people switch from premium to regular. They don’t switch from Tropicana to private label orange juice. That’s the very narrow takeaway from Justine Hastings and Jesse...
View ArticleAssorted links
1) Decision making when you’re in poverty is hard because every decision is critical. Taxes mental resources and self-control. 2) At Buenos Aires restaurants, diners who want salt now have to ask their...
View ArticleThe hidden behavioral tax from a tight budget: Lessons from late-night Walmart
Note: The following post is a revised and expanded version of an earlier one on the paycheck cycle. On the eve of each new month, a consumer ritual unfolds at Walmarts around the country. At around 11...
View ArticleTaco Bell’s behavioral puzzle –“We haven’t even been able to give away the...
Speaking to a group of Northwestern University marketing students, Yum! Brands Chief Public Affairs Officer Jonathan Blum shared the story of recent Taco Bell promotion flop that shows the difficulty...
View ArticleNudge cafeteria design, part III
1) At the salad bar, you don’t have to reach far for the broccoli, but you do have to for the shredded cheese. The chicken can be back there too because you’re likely to reach for it anyway. 2) For...
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